Computer Gaming

Sweden – 1. The rest of the world – 0

Ever wondered why Swedish gamers are both feared and revered in the world of gaming? Sweden is ranked as one of the world’s top computer game exporters, with growth in the Swedish gaming industry reaching 215 per cent between 2010 and 2012.*

So what’s behind Sweden’s gaming success? Quite simply, innovation combined with great technology.

Sweden was one of the first countries in the world to deploy fibre to the home (FTTH) networks. Today more than 22 per cent of households in Sweden have direct connections to fibre networks. In 2013, as many as 72 per cent of Swedish households and businesses had access to broadband above 30 Mbps.** (According to Ookla, the average broadband speed and capacity in New Zealand is currently around 20Mbps.)

Chorus’ deployment of ultra fast broadband over fibre optics will enable Kiwi gamers to take advantage of new technologies and step up to the world gaming stage, along with Sweden.

The future of gaming is exciting. Modern game consoles are now not just gaming devices, but entire home entertainment systems that allow you to stream movies, download games and news content direct to your TV.

Sony and Telecom have both recently announced on demand gaming services for New Zealand, meaning users will be able to choose any game that is available and play it anytime, anywhere.  Sony has also indicated that their on demand gaming service will allow people to play their favourite game not only on the console, but across other devices too, including smart TVs and tablets.

Looking ahead to the future, (after some awful experiences in the early 90’s!) virtual reality is the next big thing in gaming.  Oculus, Sony and Samsung are all lining up to take the user into the virtual reality world, and in time when these gaming devices become mainstream, the demand for more broadband speed and capacity to deliver this content is only set to increase. The good news is, with ultra fast broadband and gig services in Gigatown, users will be able to take full advantage of next generation gaming with ease.

*Sweden.Se, official site of Sweden

**2014, FTTH Council Europe; Swedish Post and Telecom Authority (PTS)

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